Notice the slide show on the front and links to his Facebook page.
This site has a manager back end that does simple jobs like change rates on rooms etc. But a frequently overlooked but very important page is the directions page. Here I have all sorts of data like distances from various cities and places, since someone may just be looking for a room for layover when travelling between Albany & Montreal. I also use an iframe active map that Mapquest and other major online maps offer for free. Remember what I said about keywords. Direction pages offer a chance to spread all sorts of geographic keywords around in a legitimate natural and even useful way. Even in an age when most people just plug GPS coordinates into their Road Genie Navigator car computer.