A complaint that I get sometimes is "Why doesn't my site get many hits?" And usually these are the bare bones jobs where I just run their site then leave it be for a year then do some small changes after I get my modest annual renewal fee.
Some owner gave me that song and dance a while ago. But what did he do to promote his site? NOTHING! His business URL should be right there next to his phone number* on his menus, store signs inside and outside(most important place), advertising, checks, business cards etc. His company vehicle, of course, lacked the URL and even phone number on it. Needless to say his URL wasn't even on either his in-store or take-out menus and I pointed that omission right out to him. I do my best to help out my customers' sites by pasting his and other customers' links all over my other sites and my various Facebook pages as part of the deal. In short, your business and its physical presence and paper and other media are the best way to promote your website's link.
Do the same with your Facebook page too, make sure any potential customers know how to find your business online. As important as your phone number is, a URL and Facebook/Twitter/Instagram link are even more important to a potential customer as they can examine your business anonymously and quietly, then call you if interested. And while we are on the subject of social media, use your business Facebook page and other feeds regularly. Facebook Marketplace, their "Shop" section, allows you to post items for sale. But just regular business related posts, around one or two a week, like a picture with a caption variety, should keep your page followers reminded as well as increase their internal ranking of your feed. The best are the C.F.A.s, or "cute furry animals" posts, like a den of foxes living under your shed or a fawn and her mom walking across your drive. But obviously it's more important to tell people about an upcoming special deal or new contract than show off your new Golden Lab puppy. And don't give me the "I'm too busy to post on social media" EXCUSE! The SM (social media) sites have apps that make it so easy that even household pets can post. Social media sites didn't turn into the noisy intrusive giants they are today by making it difficult for their users to post. I admit that social media can get too addicting and trivializing, but just a couple relevant posts a week can do wonders for your business. Since the whole idea is to make your business as visible as possible, don't worry about the privacy issues they pose. You are looking for free publicity, not privacy. Naturally, for a modest fee I can help your business out by adding a few helpful posts a month like auto tips or what's happening in your area.
You can also post your website's link on your personal Facebook or other social media pages. Then your friends will see it. Facebook will turn a simple link into a good preview of the page. You can add your links to your email's signature. Even better, you can use a domain email I can provide you, like Joe@JoesGarage.com , for your correspondence. Or you can just drop your URL links in a normal conversation. One old way is to swap link with friends and partners; where you put his URL on your site if he puts your site's link on his website. For best SEO (Search Engine Optimization), make those links count. <a href="https://www.joesgarage.com">Joes Garage: Expert Subaru Repair for Clifton Park</a> works WAY better than this <a href="https://joesgarage.com">JoesGarage.com</a>
But unless you plan on spending large sums to promote your site and business, you can do a lot for yourself for next to nothing. If you are willing to spend some money, you can try Google Ad Words, or Facebook boosts. They are simple to implement on your own, but I can help you here by creating a special landing page to link to your ad. This page will be tailored to your particular campaign and can count how many hits we are getting off your paid promotion.
*For heaven's sake, don't be a jerk! Don't leave the robot default voicemail message. Leave a friendly informative voicemail message on your business line, and suggest they look your site up online too. It amazes me how many "business" people don't even leave the name of their business on their phone's voice mail message. At least let a caller know this is your business's line.